New Orleans Pelicans Jersey Patch
The New Orleans Pelicans secured a new jersey patch sponsor in a multi-year partnership with Ibotta, a consumer rewards app company based in Denver, Colorado. With shared values of innovation and commitment to consumers and fans, the partnership went beyond traditional brand awareness to deliver community outreach programs and fan engagement opportunities locally in New Orleans and nationally through the Ibotta app.
SERVPRO First Responder Bowl
ESPN Events renamed their bowl game in Dallas to the First Responder Bowl to honor first responders’ sacrifice and service to their communities. SERVPRO was successful in securing the Title Sponsorship of the bowl game in a multi-year agreement, increasing overall brand visibility and continuing alignment with both their corporate marketing and franchisees’ long-time commitment to first responders locally and nationally.
Cheez-It Bowl (AZ – Cactus Bowl)
Fiesta Sports Foundation, home to the annual Fiesta Bowl and Cactus Bowl college football games, partnered with Kellogg’s brand Cheez-It in a deal renaming the Cactus Bowl to the Cheez-It Bowl in a multi-year agreement. The platform enhanced Cheez-It’s long time support of college football and provided a win for fans, teams and the Arizona community.
Cheez-It Bowl (FL – Tangerine Bowl)
Building on the success of the Cheez-It Bowl in Arizona, the brand team at Kellogg’s was seeking a larger platform within the bowl game landscape and were able to strengthen their bowl game tradition further with a new, fully integrated, multi-year partnership with Florida Citrus Sports.
Tony The Tiger Sun Bowl
Kellogg’s Frosted Flakes, having seen the success of it’s co-brand with the Cheez-It Bowl, begin searching for a bowl game entitlement of their own. The Sun Bowl Association collaborated with the brand team to create the Tony The Tiger Sun Bowl, highlighting Frosted Flakes’ Mission Tiger initiative, raising awarendss and funds for at-risk middle school sports programs across the U.S. and in the Sun Bowl’s hometown of El Paso.
Union Home Mortgage Gasparilla Bowl
Union Home Mortgage and ESPN Events partnered together on a multi-year, college football bowl game entitlement, renaming the annual game played in Tampa, FL the Union Home Mortgage Gasparilla Bowl, increasing brand awareness for UHM nationally and enhancing the overall commitment of ESPN Events and UHM to the local community.
World Long Drive | Montucky Cold Snacks
World Long Drive was seeking an official beer partner and collaborated with Montucky Cold Snacks on a partnership to drive brand awareness and sales in key markets while enhancing the WLD on-site fan experience.
Women’s Golf Day | Veritex Bank
Women’s Golf Day and Veritex Bank partnered together for an elevated golf experience at PGA Frisco, celebrating women and girls playing golf at all levels, and furthering shared values of building community through golf.
